
Connecting Sustainability, Sports & the Arts through Expertise, Strategic Concepts and Global Networks.
Connecting Sustainability, Sports & the Arts through Expertise, Strategic Concepts and Global Networks.
Services
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Storytelling, Digital Communication, PR Management, Public Relations, Partnership Development, Authentic Narrative Development
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Ranging from the execution of one-off initiatives to the sustained management of People and Projects.
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Comprehensive support for female athletes — from personal assistance and strategic PR to brand building, career development, and authentic positioning on and off the court.
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Sports and entertainment
The development of women's basketball in the US & Germany
Environmental and Climate Communication
My work moves at the intersection of advocacy, strategy, and storytelling — shaping narratives around women's basketball, driving sustainable initiatives, and connecting the worlds of sports with authentic, holistic approaches to sustainability.
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Personal Journey as a former professional athlete who transitioned into business and being self-employed
Development of Women's Basketball in Germany vs. US
Resilience Building & Living with Alopecia Universales: stories of loss, building resilience, and embracing change.
About
Sunniva Ferri is a communications strategist and project manager working at the intersection of sports, social impact, and sustainable innovation. She advises NGOs, companies, and athletes on effectively communicating their work, building strategic cross-sectoral partnerships, and driving meaningful change.
Her journey as a former Bundesliga basketball player and youth national team member has given her a deep understanding of the challenges and opportunities in professional sports. After her athletic career ended prematurely due to injuries and mental strain, she specialized in sustainability and social innovation, completing a business degree with a focus on intercultural communication (University of Waterloo, Canada) and a Master’s in Sustainable and Social Entrepreneurship (University of Groningen, M.Sc. Sustainable Entrepreneurship).
Today, Sunniva connects two worlds: shaping the narrative of women’s sports through holistic visibility work, authentic positioning, and strategic athlete management, while promoting sustainability and social responsibility across sectors.
As the manager of elite WNBA players Satou Sabally and Nyara Sabally, she develops profiles, strengthens their public presence, and advocates for the growth of women’s basketball in Germany, positioning athletes not just as elite performers, but as strong, influential personalities beyond sports.
Her work reflects a broader mission: to amplify the voices of those creating new narratives in sports, business, and social innovation.
Clients and partners include: Greenpeace, Global Partnership for Education (World Bank), WME, WASSERMANN, ClientEarth, the Luc Hoffmann Institute, One Resilient Earth, Boehringer Ingelheim, the German Basketball Federation, the Berlin Basketball Association, Glutamat, New Standard Studios, and more.
Projects & Impressions
Publications